Research limitations/implications: Study findings will greatly help hospitality researchers and practitioners understand the roles of hedonic and utilitarian values in customer satisfaction and behavioral intentions in the fast-casual restaurant industry. This study also reveals that customer satisfaction acts as a partial mediator in the link between hedonic/utilitarian value and behavioral intentions. Utilitarian value shows a greater influence on both customer satisfaction and behavioral intention than does hedonic value. Findings: The findings indicate that hedonic and utilitarian values significantly influence customer satisfaction, and customer satisfaction has a significant influence on behavioral intentions. Anderson and Gerbing's two-step approach was employed to assess the measurement and structural models. ![]() Questionnaires were collected in classroom settings at a mid-western university in the USA. Design/methodology/approach: The measures were developed based on a thorough review of the previous literature. Originality/value: The paper is the first to explore the relationships among hedonic and utilitarian values and their effect on customer satisfaction and behavioral intentions in the fast-casual restaurant industry using Babin et al.'s two-dimensional measure of consumer value.Ībstract = "Purpose: The paper aims to examine the relationships among hedonic and utilitarian values, customer satisfaction and behavioral intentions in the fast-casual restaurant industry. 2, Part 2.Purpose: The paper aims to examine the relationships among hedonic and utilitarian values, customer satisfaction and behavioral intentions in the fast-casual restaurant industry. Journal of Personality & Social Psychology Monograph Supplement, 1968, 9, No. Unpublished PhD thesis, University of Oregon, 1967. The role of complexity and deviation in changing musical taste. Sensory restriction: Effects on Behavior. Urbana: University of Illinois Press, 1957. The importance of symmetry and complexity in the evaluation of complexity, interest and pleasingness. Evaluations of subjective complexity, pleasingness and interestingness for a series of random polygons varying in complexity. Exploratory behavior as a function of individual differences and level of arousal. Journal of Experimental Child Psychology, 1968, 6, 651–657.ĭAY, H. Children’s “like-dislike” ratings of familiarized and unfamiliarized visual stimuli. The dimensionality of visual complexity, interestingness and pleasingness. ![]() ![]() New York: Appleton-Century-Crofts, in press.īERLYNE, D. Levine (Ed.), Nebraska Symposium on Motivation, 1967, Lincoln, Nebr: University of Nebraska Press, 1967. Complexity and incongruity variables as determinants of exploratory choice and evaluative ratings. Koch (Ed.), Psychology-A study of a science. Motivational problems raised by exploratory and epistemic behavior. Conflict, arousal and curiosity, New York: McGraw-Hill, 1960.īERLYNE, D. Unpublished MA thesis, Wesleyan University, 1953.īERLYNE, D.
0 Comments
Leave a Reply. |